FC UP Sports

trades as FC Watersports, SUP Inflatables and The F Cup. We specialise in the sale of paddleboarding equipment from our base in Poole, Dorset and online.

FC UP Sports

is the company behind two of the UK's leading watersports stores. FC Watersports was established in 1985 on the famous Sandbanks Peninsula. Evolving from windsurfing into a kitesurf specialist the team at FC are true experts and offer unparalleled kitesurf equipment buyer's advice. The recent explosion of foiling has seen FC set up a large wind, kite and SUP foil department.

The UP part of FC UP Sports is SUP Inflatables; the UK's biggest Inflatable SUP store. With a huge range of inflatable paddleboards in stock from the biggest brands, SUP Inflatables can offer the very best packages and prices online, with fast delivery worldwide.

The F Cup is an innovative product brought to you by FC UP Sports Ltd. This is the ceramic travel coffee mug that you'll wonder how you ever lived without.

Whatever watersports you're into, FC UP Sports has got it covered. Click the links below to get started.