Become an FC UP Sports Retail Partner
Straightforward wholesale. Stable margins. No unnecessary commitments.
At FC UP Sports, we partner with independent retailers who want reliable products, fair pricing, and a distribution partner who understands how retail actually works.
With over 30 years of retail experience, our approach is simple: remove unnecessary pressure, keep margins realistic, and build long-term partnerships with the right stores.
We are building a growing UK network of retailers across sports, skate, and active lifestyle markets.
Trade Benefits
- No minimum orders – Order what you need when you need it.
- No pressure pre-orders – No forced seasonal commitments.
- Stable wholesale pricing – Designed to protect retailer margins.
- Simple online ordering – Easy B2B ordering through our website.
- Low or free shipping – Supporting smaller, flexible orders.
- Dropshipping available – Where appropriate to reduce stock risk.
Retail Experience That Understands Retail
FC UP Sports was built by people who have spent decades working in retail. We understand the realities independent stores face:
- Cash flow pressure
- Stock risk and overbuying
- Suppliers over-promising margins
- Unstable pricing that damages profitability
Our goal is to build a wholesale structure that is predictable, transparent, and sustainable for both retailers and distributors.
How Wholesale Access Works
- Create your store account here.
- Email us with your username and store details.
- We arrange a short introductory phone call.
- After the call we activate wholesale pricing and product access based on agreed product ranges.
This approach allows us to tailor product access and pricing to each retailer rather than forcing a one-size-fits-all wholesale structure.
Who We Work With
- Independent sports retailers
- Skate and lifestyle stores
- Teamwear and club suppliers
- Online sport and lifestyle retailers
Building the Right Retail Network
We believe strong retail partnerships are built on trust, transparency, and realistic margins.
Rather than chasing rapid expansion, FC UP Sports focuses on building a solid network of independent retailers who can grow with us long-term.
